Alisan Matthews

Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, shares her insights on content creation that truly connects. She emphasizes the importance of purposeful content over random posts. Alisan discusses creating a content matrix to align brand messages with audience needs, focusing on the four key pillars of content strategy. She also highlights the critical role of authenticity in social media and shares tips on leveraging storytelling to enhance engagement. Perfect for brands looking to refine their strategy amidst competitive landscapes!