The Content Matrix: Content Creation That Actually Converts with Alisan Matthews
Perpetual Traffic
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Crafting a Purpose-Driven Content Strategy
This chapter explores the significance of establishing a clear 'why' behind a business and its content strategy to stand out in a competitive market. It delves into effective content creation strategies, including the use of content matrices and wheels, to enhance audience engagement and drive sales. By integrating brand storytelling and focusing on customer retention, the discussion guides listeners toward improving their social media presence and aligning content with marketing goals.
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