E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo

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Sep 21, 2023

Yaw Aning, CEO of Malomo, reveals strategies for optimizing transactional customer journey, transforming order tracking into revenue powerhouse, leveraging transactional emails and SMS for post-purchase engagement, converting shipping delays into opportunities, reducing support tickets, and integrating features on tracking pages. He emphasizes the importance of aligning the transactional experience with customer expectations and revenue objectives.

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Introduction

00:00 • 1min

Optimizing the Transactional Channel for Retention and Customer Experience

01:30 • 25min

The Power and Potential of Transactional SMS

26:26 • 9min

The Importance of Transactional SMS and the Significance of the Order Tracking Page

35:27 • 5min

The Importance of Branding and Personalization in Transactional Emails and SMS

40:32 • 8min

Educational Resources, AI in E-commerce, Retention Strategies, and Potential Partnership

48:37 • 2min

The Power of Transactional Emails and SMS in Marketing

50:51 • 2min

Don't miss out on this game-changing episode if you're aiming for sky-high email and SMS engagement rates, satisfied customers, and a streamlined support team.

Yaw Aning, Co-Founder and CEO of Malomo, graces 2% The Podcast to reveal how Shopify merchants can leverage their shipping experience as a potent retention marketing tool.

Discover immediate, actionable strategies for optimizing your transactional experiences across email, SMS, and on your website. Yaw draws upon his extensive knowledge to explain why the post-purchase experience—especially order tracking—isn't just another customer touchpoint but a powerful mechanism for enhancing customer satisfaction and increasing sales.

What You'll Learn:

The "crawl/walk/run" strategy for optimizing your transactional customer journey
How to transform an order tracking page into a customer experience and revenue powerhouse
The unparalleled impact of transactional emails and SMS on post-purchase engagement
Strategies for converting shipping delays into opportunities
Ways to reduce "Where is my order?" support tickets
How to seamlessly integrate your Attentive, Postscript, Klaviyo, Loop Returns, Status, Rebuy Engine, and Carro features on your tracking pages
And much more!

Yaw emphasizes the critical importance of the customer transactional experience, urging brands to take control and align it with customer expectations, brand values, and revenue objectives.

For a complete episode recap and bonus content, visit Carro's Podcast Page.

2% The Podcast is brought to you by Carro, the leading collaborative commerce platform for DTC brands. Access over $100M in inventory for your store starting at just $35/month. Get started here.

Connect with Yaw Aning
LinkedIn - https://www.linkedin.com/in/yawaning/
Email: Yaw@gomalomo.com

Connect with Blake Imperl
LinkedIn - https://www.linkedin.com/in/blakeimperl

Resources Mentioned:
Klaviyo - https://www.klaviyo.com/
Postscript - https://postscript.io/
Attentive - https://www.attentive.com/
Dylan Whitman - https://www.linkedin.com/in/dylanwhitman/
Collaboration https://www.blueland.com/ / https://rocketchocolate.com/