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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo

Sep 21, 2023
Yaw Aning, CEO of Malomo, reveals strategies for optimizing transactional customer journey, transforming order tracking into revenue powerhouse, leveraging transactional emails and SMS for post-purchase engagement, converting shipping delays into opportunities, reducing support tickets, and integrating features on tracking pages. He emphasizes the importance of aligning the transactional experience with customer expectations and revenue objectives.
53:09

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Quick takeaways

  • Optimizing transactional customer journeys can lead to high email and SMS engagement rates.
  • The transactional channel can be leveraged to provide personalized experiences and increase sales potential.

Deep dives

The Importance of Optimizing the Transactional Channel

The podcast episode discusses the significance of optimizing the transactional channel in e-commerce. The transactional channel has the potential to drive impressive results, such as high email open rates and click-through rates on transactional SMS. It can also help in recapturing website traffic and providing a great customer experience. The conversation delves into various aspects of the transactional channel, including emails, SMS, and order tracking pages, emphasizing how optimizing this channel can lead to personalized experiences and increased sales potential.

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