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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo

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The Power and Potential of Transactional SMS

This chapter explores the benefits, opportunities, and effectiveness of transactional SMS in marketing. It discusses the high consumer demand for transactional SMS, its high click-through rates, and the importance of providing value to customers through this channel.

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