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2min chapter
E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo
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The Power of Transactional Emails and SMS in Marketing
The speakers discuss the significance of using transactional emails and SMS in marketing campaigns and highlight the effectiveness of gamification. They also recognize a social media influencer for sharing thought-provoking content. The chapter concludes with a conversation about upcoming plans for the Melomo team, such as the introduction of a new feature and the value of investing in the transactional channel.
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