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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo
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The Importance of Transactional SMS and the Significance of the Order Tracking Page
The speakers discuss the significance of transactional SMS and the order tracking page in improving customer experience and resolving delivery issues. They also emphasize the need for personalized tracking journeys for customers.
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