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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo

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CHAPTER

The Importance of Branding and Personalization in Transactional Emails and SMS

This chapter discusses the significance of branding and personalization in transactional emails and SMS. It highlights the value of a branded tracking page and provides tips for optimizing it. The chapter also explores how tracking and integrated apps can enhance the overall customer experience.

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