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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo

2% The Podcast

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The Importance of Branding and Personalization in Transactional Emails and SMS

This chapter discusses the significance of branding and personalization in transactional emails and SMS. It highlights the value of a branded tracking page and provides tips for optimizing it. The chapter also explores how tracking and integrated apps can enhance the overall customer experience.

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