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E013: Unlock 80% Klaviyo Open Rates & 75% CTR with Transactional Emails/SMS | Yaw Aning, CEO at Malomo
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Optimizing the Transactional Channel for Retention and Customer Experience
The hosts discuss the importance of the transactional channel in e-commerce and SMS marketing. They highlight the rise of SMS marketing and the opportunity for merchants to invest in transactional channels. They emphasize the need to optimize the transactional experience, retain traffic, and prevent a dead end experience.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode