The Bridge to China

From inflation to shrinkflation and skimpflation

Oct 30, 2023
The podcast discusses the concepts of shrinkflation and skimpflation, exploring how companies are reducing product sizes while maintaining the same prices. They provide examples of shrinkflation in potato chip bags and cake mix. The hosts examine the implications for consumers and discuss the reduced protein content in food and the prevalence of processed food. They also discuss concerns about the nutritional value of shrinking products and how brands are using shrinkflation and skimpflation tactics. Additionally, they explore the concept of skimpflation at Disneyland and the resurgence of domestic brands through a TikTok success story.
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