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4min chapter
From inflation to shrinkflation and skimpflation
The Bridge to China
Introduction
This chapter explores the concepts of shrinkflation and skimplation, discussing how companies are reducing product sizes while maintaining the same prices to avoid consumer backlash. Examples of shrinkflation, such as smaller potato chip bags and downsized Betty Crocker cake mix, are provided.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode