The Bridge to China cover image

From inflation to shrinkflation and skimpflation

The Bridge to China

CHAPTER

Shrinkflation and Skimpflation

This chapter discusses the concept of shrinkflation and skimpflation, where products are being downsized or the quantity reduced while maintaining the same price. It provides examples of brands using these tactics and explores the mathematical and social lessons that can be derived from understanding these changes.

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