From inflation to shrinkflation and skimpflation
The Bridge to China
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Resurgence of Domestic Brands and the TikTok Success Story
Discover how a struggling Chinese cleaning brand, huoli, was able to save itself from bankruptcy and gain over two million fans in just days by joining the Chinese version of TikTok. Through a live show featuring three old men trying to figure out TikTok, huoli generated immense buzz and attracted a large viewership.
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