The Bridge to China cover image

From inflation to shrinkflation and skimpflation

The Bridge to China

CHAPTER

Shrinking product sizes and concerns about nutritional value

Discussion about the decreasing size of Cocoa Pebbles cereal and concerns about its nutritional value as a breakfast food, along with skepticism towards tasty and healthy foods. Mention of the benefits of fiber and the reduction in size of Quaker life cereal.

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