The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

Dec 5, 2024
In this discussion, Dr. Robert Kurzban, an expert in evolutionary psychology and author of 'Why Everyone Else Is a Hypocrite,' explores the fascinating modularity of the human brain. He explains how our brains have different compartments influencing various behaviors and beliefs. Topics include strategic ignorance, the power of nonverbal communication, and how subtle context changes can impact decisions. Robert also shares insights from his entrepreneurial venture, Bondzy, which applies behavioral economics to enhance reliability in social interactions.
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