The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Importance of Context in Behavioral Economics

This chapter explores how human behavior is significantly shaped by contextual factors within behavioral economics. It highlights the complex interplay between minor influences and decision-making, stressing the importance of understanding local contexts in psychological research.

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