The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Understanding Complexity in Thought and Behavior

This chapter delves into the intricate nature of human beliefs and behaviors, examining the capacity for individuals to maintain contradictory views. It also introduces the concept of accountability in relationships through a tool called Bonzi, underscoring the significance of incentives in fostering understanding and personal tolerance.

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