The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Unpacking Brain Modularity and Human Behavior

This chapter explores the modularity of the brain, highlighting how various regions operate independently to influence our behaviors and motivations. It discusses the complexities of human cognition, including cognitive dissonance and self-deception, while examining how societal tendencies shape our awareness and responsibility towards others.

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