The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

451. Why Everyone Else Is A Hypocrite: Exploring Our Modular Minds w/ Dr. Robert Kurzban

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

CHAPTER

Navigating the Modular Mind

This chapter explores the complexities of belief and decision-making in the human mind, focusing on the concept of modularity and the presence of conflicting preferences. Through analogies and discussions on cognitive dissonance, it highlights the challenges that arise in understanding behavior in economics and psychology.

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