Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast
#176 - LEGENDS: The Roofing Kingpin: How Paul Reed Went From Local Player to Multi-Million Dollar Roofer
Mar 11, 2025
Paul Reed, a roofing industry mogul, shares his transformative journey from a local player to the head of a multi-million dollar operation. He delves into the revival of Northwest Roofing and the essential strategies for scaling in a competitive market. Reed discusses the shift toward higher professionalism in sales roles and the impact of storm-related projects on business dynamics. He also highlights the benefits of focusing on commercial roofing for profitability and offers invaluable insights for aspiring entrepreneurs navigating the evolving roofing landscape.
39:41
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Quick takeaways
- Maximizing local service ads and optimizing Google My Business profiles significantly increase revenue and lead generation for home service businesses.
- Reviving a dormant roofing company through strategic branding and location expansion demonstrates the importance of legacy and adaptability in business growth.
Deep dives
Maximizing Local Service Ads and Google My Business
Focusing on maximizing local service ads (LSAs) and optimizing Google My Business (GMB) profiles has proven to be highly beneficial for increasing revenue. LSAs are tailored to provide optimal return on investment, ensuring that the ads are activated when needed. Similarly, enhancing GMB profiles has been likened to a contemporary approach to search engine optimization, where consistently enriching the profile yields better performance. The significance of these strategies is underscored by the dramatic increase in the number of leads generated, with GMB currently recognized as the most impactful organic lead channel, resulting in hundreds of thousands of dollars in sales weekly.
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