

#176 - LEGENDS: The Roofing Kingpin: How Paul Reed Went From Local Player to Multi-Million Dollar Roofer
8 snips Mar 11, 2025
Paul Reed, a roofing industry mogul, shares his transformative journey from a local player to the head of a multi-million dollar operation. He delves into the revival of Northwest Roofing and the essential strategies for scaling in a competitive market. Reed discusses the shift toward higher professionalism in sales roles and the impact of storm-related projects on business dynamics. He also highlights the benefits of focusing on commercial roofing for profitability and offers invaluable insights for aspiring entrepreneurs navigating the evolving roofing landscape.
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Northwest Roofing's Revival
- Paul Reed partnered with Tom to revive Northwest Roofing, a dormant company established in 1963.
- They initially focused on storm-related work in Denver before expanding to other states.
Early Storm Chasing
- Paul Reed started storm chasing in 2009, quickly setting up LLCs and offices in storm-hit areas.
- This allowed them to capitalize on immediate demand and establish a local presence.
Focus on Local Business
- Focus on local business opportunities instead of constantly chasing storms in new areas.
- While storm chasing can lead to rapid growth, it can also lead to burnout and missed local opportunities.