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Reviving Northwest Roofing
This chapter chronicles the resurgence of Northwest Roofing, initially dormant since 1963, highlighting its transformation through strategic partnerships and acquisitions. It explores growth fueled by storm-related demands, detailing the logistical challenges and entrepreneurial decisions that facilitated expansion across states. The discussion also contrasts the dynamics of storm-related roofing work with traditional retail replacements, emphasizing the industry's evolution and the importance of local branding in storm recovery operations.