Paul Reed, a roofing industry mogul, shares his transformative journey from a local player to the head of a multi-million dollar operation. He delves into the revival of Northwest Roofing and the essential strategies for scaling in a competitive market. Reed discusses the shift toward higher professionalism in sales roles and the impact of storm-related projects on business dynamics. He also highlights the benefits of focusing on commercial roofing for profitability and offers invaluable insights for aspiring entrepreneurs navigating the evolving roofing landscape.