ZOE Science & Nutrition Recap: The healthy way to feed your kids | Rhiannon Lambert and Dr. Federica Amati
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Aug 19, 2025 
Join Rhiannon Lambert and Dr. Federica Amati, a nutrition expert and author of 'Every Body Should Know This,' as they discuss the struggles of feeding kids in a junk food-driven world. They highlight alarming statistics about ultra-processed foods in children's diets and provide practical strategies for creating a healthy food environment. The power of family meals is emphasized for fostering connections, along with insights on empowering kids to make their own food choices, promoting a lifelong love for nutritious eating.
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Advertising Drives Unhealthy Preferences
- Children are exposed to massive amounts of unhealthy food advertising which shapes their preferences.
- This makes the wider food environment a key barrier to healthy eating for kids.
Kids Want What Ads Show Them
- Dr. Federica Amati recounts her children asking for a roasting chicken pot after seeing an advert.
- The example shows how quickly advertising triggers requests even for non-food items.
Ultra‑Processed Foods Dominate Kids' Diets
- Ultra-processed foods supply a very large share of children's calories, up to 72% in some groups.
- The rise is driven by heavily marketed, pre-packaged products positioned as convenient for weaning and kids.