Masters of Scale

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Feb 25, 2025

Russell Diez-Canseco, CEO of Vital Farms, dives into the complexities of the egg industry amidst skyrocketing prices and avian flu. He illustrates how Vital Farms thrives through ethical partnerships with family farmers and its commitment to transparency. The discussion touches on the brand's journey as a certified B Corp and its unique 'Lobatical' benefit for long-serving employees. Diez-Canseco also sheds light on why their egg yolks are so vibrantly orange, tying it back to ethical farming practices and consumer choices.

29:04

Episode guests

Russell Diez-Canseco

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Episode notes

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Quick takeaways

Vital Farms successfully navigates eggflation challenges by fostering relationships with family farms and maintaining a transparent, ethical business model.

The company's commitment to being a certified B Corp highlights its dedication to balancing profit and purpose while ensuring stakeholder interests are prioritized.

Deep dives

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Intro

2min

Egg Prices and Ethical Farming

7min

Eggs, Ethics, and Employee Engagement

9min

Building Trust in the Food Industry

14min

Employee Appreciation Through Unique Benefits

2min

Feeling the impact of eggflation? Vital Farms’ CEO Russell Diez-Canseco joins Rapid Response to offer valuable context beyond the eye-popping price tags. As avian flu continues to wipe out millions of birds, many egg producers are struggling — but Vital Farms has managed to keep growing. Canseco shares how the brand’s relationship with farmers, transparency with customers, and unique business model has allowed the company to turn crisis into opportunity. He also explores why Vital Farms became a B Corp before its IPO, the company’s high-profile lawsuit with PETA, and what makes Vital Farms’ yolks so orange.

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