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Masters of Scale
Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco
Feb 25, 2025
Russell Diez-Canseco, CEO of Vital Farms, dives into the complexities of the egg industry amidst skyrocketing prices and avian flu. He illustrates how Vital Farms thrives through ethical partnerships with family farmers and its commitment to transparency. The discussion touches on the brand's journey as a certified B Corp and its unique 'Lobatical' benefit for long-serving employees. Diez-Canseco also sheds light on why their egg yolks are so vibrantly orange, tying it back to ethical farming practices and consumer choices.
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Quick takeaways
- Vital Farms successfully navigates eggflation challenges by fostering relationships with family farms and maintaining a transparent, ethical business model.
- The company's commitment to being a certified B Corp highlights its dedication to balancing profit and purpose while ensuring stakeholder interests are prioritized.
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