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Masters of Scale

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Feb 25, 2025
Russell Diez-Canseco, CEO of Vital Farms, dives into the complexities of the egg industry amidst skyrocketing prices and avian flu. He illustrates how Vital Farms thrives through ethical partnerships with family farmers and its commitment to transparency. The discussion touches on the brand's journey as a certified B Corp and its unique 'Lobatical' benefit for long-serving employees. Diez-Canseco also sheds light on why their egg yolks are so vibrantly orange, tying it back to ethical farming practices and consumer choices.
29:04

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Vital Farms successfully navigates eggflation challenges by fostering relationships with family farms and maintaining a transparent, ethical business model.
  • The company's commitment to being a certified B Corp highlights its dedication to balancing profit and purpose while ensuring stakeholder interests are prioritized.

Deep dives

Atio: A CRM Revolution

Atio is designed to adapt to the unique workflows of businesses rather than forcing them to conform to a rigid system. It utilizes AI-powered automation and a research agent to streamline complex business processes, enabling teams to concentrate on growth and productivity. By automatically organizing contacts and syncing calendars, Atio eliminates the need for manual data entry, which increases efficiency and accuracy. This innovative approach marks a significant departure from traditional CRMs, catering to the future of customer relationship management.

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