9min chapter

Masters of Scale cover image

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Masters of Scale

CHAPTER

Eggs, Ethics, and Employee Engagement

This chapter explores the intricate dynamics of egg pricing and a unique producer's approach to stability amidst market challenges, emphasizing key relationships with family farmers. Additionally, it highlights the impressive growth of a local market and cafe, underscoring the significance of employee appreciation and innovative leadership in the food industry.

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