Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco
Masters of Scale
Building Trust in the Food Industry
This chapter explores the challenges of maintaining trust and transparency in the food industry, particularly against scrutiny from organizations like PETA. It highlights the importance of being a certified B Corp and the strategic shift to a public benefit corporation, emphasizing a balance between purpose and profitability. Personal anecdotes illustrate the significance of relationships within the farming community, while discussions on egg yolk color illustrate the impact of ethical practices on consumer preferences.
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