Russell Diez-Canseco, CEO of Vital Farms, dives into the complexities of the egg industry amidst skyrocketing prices and avian flu. He illustrates how Vital Farms thrives through ethical partnerships with family farmers and its commitment to transparency. The discussion touches on the brand's journey as a certified B Corp and its unique 'Lobatical' benefit for long-serving employees. Diez-Canseco also sheds light on why their egg yolks are so vibrantly orange, tying it back to ethical farming practices and consumer choices.