7min chapter

Masters of Scale cover image

Egg prices, avian flu & golden yolks, with Vital Farms CEO Russell Diez-Canseco

Masters of Scale

CHAPTER

Egg Prices and Ethical Farming

This chapter discusses the surge in egg prices due to avian flu and the strategies of Vital Farms to maintain sustainable operations through small family farm partnerships. It highlights the company's dedication to animal welfare, B Corp status, and the emotional toll on farmers while addressing the importance of transparency and relationships with retailers.

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