The Sweaty Startup

#13 Never compete on price again

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Jan 4, 2019
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ADVICE

Avoid Price Competition

  • Never compete on price; instead, establish a fixed price.
  • Enough customers will accept your price to build a sustainable business.
INSIGHT

Speed as a Competitive Advantage

  • Speed is key to avoiding price competition; faster service justifies higher prices.
  • The on-demand economy prioritizes immediate service, and customers value speed.
ANECDOTE

Gradual Expansion

  • A pest control owner gradually expands by hiring crews when booked for two weeks.
  • This safe approach limits growth potential by consistently delaying service.
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