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#13 Never compete on price again

The Sweaty Startup

CHAPTER

How to Get More Customers and More Data for Your Business

uber took on cabs, and they competed on speed. They risked having their drivers sit idle in order to make a driver available in five minutes or less. As the volume exploded, they got it down toa perfectly efficient science. It worked for them. And so do you which should come first? The customers or the crews? The riders or the drivers? So find this balance in your industry. You may never getvolume but you can afford to be more efficient,. Remember, you can have a higher price, and you can gain this competitive advantage.

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