Unsolicited Feedback Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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Dec 12, 2023 
Product marketing experts Meghan Keaney Anderson and Mary Sheehan discuss how to navigate the clutter of AI and contextualize Google's Gemini updates. They explore tackling crowded markets, strategies for standing out in AI chaos, and effective marketing strategies for targeting busy working moms. They also emphasize the importance of employee storytelling and question the attribution of expertise based on social media followings in the marketing industry.
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Crowded Markets Fuel Differentiation
- Crowded markets can help companies define what makes them remarkable.
- Competition creates helpful constraints to sharpen positioning.
Focus Narrowly in AI
- Pick a narrow angle or niche in AI to focus on rather than trying to cover everything.
- Focus can be based on use case, ethics, or adoption challenges within AI.
Human Content Prevents AI Decay
- Feeding AI models synthetic content causes model degradation called model collapse.
- Human-generated content remains necessary to maintain AI model quality.