Unsolicited Feedback Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
22 snips
Dec 12, 2023 
Product marketing experts Meghan Keaney Anderson and Mary Sheehan discuss how to navigate the clutter of AI and contextualize Google's Gemini updates. They explore tackling crowded markets, strategies for standing out in AI chaos, and effective marketing strategies for targeting busy working moms. They also emphasize the importance of employee storytelling and question the attribution of expertise based on social media followings in the marketing industry.
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Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Importance of Picking a Specific Angle within AI
02:21 • 6min
Navigating the Crowded AI Landscape
08:10 • 25min
Exploring Company Archetypes and the Challenges of Being a Category Creator
33:07 • 4min
The Trap of Creating New Categories
37:09 • 6min
Effective Marketing Strategies for Targeting Busy Working Moms
43:06 • 13min
The Importance of Employee Storytelling and Building Personal Brands
55:42 • 2min
Questioning Expertise and Hiring Challenges
57:56 • 3min