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13min chapter
Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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Effective Marketing Strategies for Targeting Busy Working Moms
In this chapter, they discuss the marketing strategies of a company called Johanna, which targets busy working moms. They highlight the importance of great marketing being able to build momentum and channel it towards business goals. They also discuss the significance of identifying the right audience and creating an echo chamber effect to gauge the effectiveness of marketing.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode