Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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Questioning Expertise and Hiring Challenges
This chapter discusses the misconception of attributing expertise to individuals with large social media followings in the marketing industry. It emphasizes the importance of evaluating a person's work rather than their follower count, and highlights the challenges in hiring such individuals due to other lucrative opportunities.
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