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Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini

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The Trap of Creating New Categories

In this chapter, they discuss the challenges and benefits of creating a new category in product marketing roles. They also explore the misconception that a crowded field is a bad thing and discuss the challenges of retrofitting products with AI.

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