4min chapter

Unsolicited Feedback cover image

Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini

Unsolicited Feedback

CHAPTER

Exploring Company Archetypes and the Challenges of Being a Category Creator

Exploring the strengths and weaknesses of different archetypes that companies can have and how they can position themselves in the market, including the concept of being a first mover or a second mover.

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