Meghan Keaney Anderson (Jasper) & Mary Sheehan (Author) Cut Through the AI Clutter While Contextualizing the Latest From Google’s Gemini
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The Importance of Employee Storytelling and Building Personal Brands
This chapter emphasizes the importance of training employees to authentically share their point of view and engage in meaningful conversations with customers. It also explores the dilemma of choosing between a marketer with great skills but no following, and a marketer with a massive online reputation and following.
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