How I Built This with Guy Raz Noom: Saeju Jeong
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Aug 8, 2022 Saeju Jeong, CEO of Noom, shares his inspiring journey from a struggling immigrant with $5,000 to leading a wellness app valued at over $10 billion. He discusses transforming a failed stationary bike idea into Noom by embracing change and resilience. Saeju reflects on his father's influence, the shift from a freemium model to a subscription service, and the significance of personalized support in health management. He emphasizes the delicate balance of hard work and luck in building a billion-dollar company.
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The Pressure to Succeed
- Saeju Jeong felt immense pressure to become a doctor, a common expectation in his family.
- Despite being a good student, he narrowly missed the medical school entrance exam, leaving him devastated.
Heavy Metal Obsession
- As a teenager, Saeju developed a passion for heavy metal music, starting with Metallica and progressing to more extreme subgenres.
- His parents, despite their classical music background, were surprisingly accepting of his musical taste.
Buy Hard Productions
- At 19, Saeju started 'Buy Hard', a heavy metal record label in Korea, initially importing and later producing music.
- The business thrived during the dot-com boom, leveraging online sales to reach a niche market.
