Noom: Saeju Jeong
How I Built This with Guy Raz
Evolving Noom: From Freemium to Subscription
This chapter explores Noom's transition from a freemium model to a subscription service, highlighting the challenges that arose, such as losing investors and staff. The discussion emphasizes their holistic approach to weight management, focusing on mindful eating and behavioral changes rather than restrictive diets. Additionally, the chapter addresses recent user frustrations regarding subscription management and the company's commitment to enhancing user experience while fostering healthier lifestyles.
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