When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popular weight loss/wellness apps in the U.S. Inspired by his late father—a doctor who criticized the profession for treating people only after they got sick—Saeju and his co-founder built their first fitness product in 2007. Several pivots later, they arrived at Noom, an app that carefully tracks what you eat, how you sleep and when you're stressed out. Noom has hinted it may go public this year—if so, the valuation could be as high as $10 billion.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.Read a transcript of this episode: https://mastersofscale.comSubscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Noom CEO, Saeju Jeong, discusses the importance of preventive care, empowering consumers, and eliminating weight loss stigma. They highlight the positive shift in healthcare due to technology and the impact of innovation. Plus, Jeong believes COVID-19 has spurred healthcare innovation.

Noom CEO, Saeju Jeong, shares life advice for future entrepreneurs at different stages in their lives. He discusses overcoming self-doubt, important considerations before starting a business, and provides advice for teenagers, individuals in their 20s, and those in their 30s. Topics include discovering core values and continuous learning.

Explore the journey of Saeju Jeong, co-founder of Noom, as he disrupts the weight loss industry with a mission-driven approach. Learn about the strategic pivots, leadership, and cultural impact at Noom, along with the speaker's personal journey from curiosity to a mission-driven entrepreneur. Discover the importance of having a clear mission in entrepreneurship and the challenges immigrant entrepreneurs face in New York City. Join the conversation on healthcare entrepreneurship, vision, and building confidence in the startup world.