Why mission matters more than products, w/Noom’s Saeju Jeong
Sep 27, 2022
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Saeju Jeong, Founder and CEO of Noom, shares his journey of prioritizing mission over product in the health and fitness space. He discusses the importance of aligning a business's core values with its offerings, even risking successful products for the greater good. Saeju recounts transformative experiences that shaped his vision, emphasizing personal connections and resilience as key to sustainable growth. His insights illustrate how a mission-driven focus can lead to innovation and meaningful impact in healthcare.
For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.