Masters of Scale

Why mission matters more than products, w/Noom’s Saeju Jeong

Sep 27, 2022

Saeju Jeong, Founder and CEO of Noom, shares his journey of prioritizing mission over product in the health and fitness space. He discusses the importance of aligning a business's core values with its offerings, even risking successful products for the greater good. Saeju recounts transformative experiences that shaped his vision, emphasizing personal connections and resilience as key to sustainable growth. His insights illustrate how a mission-driven focus can lead to innovation and meaningful impact in healthcare.

34:56

Episode guests

Saeju Jeong

Highlights

AI Chapters

Episode notes

Saju Zhang's Mission-Driven Career: From Shuttered Products to $4.2B Valuation

00:43

First startup fitness

00:33

The Evolution of Noom Weight: A Holistic Approach to Weight Management

01:03

Intro

2min

Choosing Mission Over Product for Lasting Success

5min

From Heavy Metal to Healing: A Journey of Rediscovery

8min

The Collaborative Journey: From Concept to Creation

4min

From Adversity to Mission Alignment: A Journey of Innovation and Resilience

2min

Strategic Pivot: From Hardware to Holistic Health

14min

The Vital Intersection of Mission and Personal Values for Entrepreneurs

2min

For truly sustainable long-term growth, you must prioritize your mission over your product — even if that means letting your product go. Noom founder and CEO Saeju Jeong has repeatedly turned his back on successful products in the name of his mission to help as many people as possible live healthier lives. In this episode, Saeju brings to life many of these make-or-break moments, and how his dedication to mission has driven his scale journey.

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