Masters of Scale

Why mission matters more than products, w/Noom’s Saeju Jeong

23 snips
Sep 27, 2022
Saeju Jeong, Founder and CEO of Noom, shares his journey of prioritizing mission over product in the health and fitness space. He discusses the importance of aligning a business's core values with its offerings, even risking successful products for the greater good. Saeju recounts transformative experiences that shaped his vision, emphasizing personal connections and resilience as key to sustainable growth. His insights illustrate how a mission-driven focus can lead to innovation and meaningful impact in healthcare.
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ANECDOTE

Megadeth Mom

  • Saeju Jeong took his violinist mother to a Megadeth concert for her first American experience.
  • Though not what she expected, it became a cherished memory, showcasing prioritizing shared experience.
ADVICE

Mission Over Product

  • Prioritize your mission over individual products, even if it means letting go of successful ones.
  • Choosing easier, misaligned paths can hinder long-term growth, so prioritize mission for sustainability.
ANECDOTE

Metalhead Entrepreneur

  • Coming from a family of doctors, Saeju Jeong felt pressured to follow suit but failed to enter medical school.
  • Finding solace in heavy metal, he started a successful music business, revealing entrepreneurial talent.
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