Why mission matters more than products, w/Noom’s Saeju Jeong
Masters of Scale
From Adversity to Mission Alignment: A Journey of Innovation and Resilience
This chapter explores the creative strategies of a streetwear brand in forming unexpected collaborations while detailing the struggles faced by Noom's founders in aligning their mission with their products. It emphasizes the significance of mission-driven decisions and the transformation of storefronts during challenging financial times.
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