
Noom: Saeju Jeong
How I Built This with Guy Raz
From Fitness App to Holistic Wellness
This chapter chronicles the journey of a fitness tracking app as it evolves into a comprehensive wellness platform. Key challenges including user behavior insights, funding pressures, and the transition from a freemium to a paid subscription model are discussed. The founders reflect on the significance of personalized support and the human touch in health management, ultimately shaping the app's mission to better meet users' needs.
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