How I Built This with Guy Raz cover image

Noom: Saeju Jeong

How I Built This with Guy Raz

CHAPTER

From Fitness App to Holistic Wellness

This chapter chronicles the journey of a fitness tracking app as it evolves into a comprehensive wellness platform. Key challenges including user behavior insights, funding pressures, and the transition from a freemium to a paid subscription model are discussed. The founders reflect on the significance of personalized support and the human touch in health management, ultimately shaping the app's mission to better meet users' needs.

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