FranklinCovey On Leadership with Scott Miller

Donald Miller: Building a StoryBrand 2.0

Jan 10, 2025

Donald Miller, a New York Times bestselling author and business consultant, discusses his updated book, 'Building a StoryBrand 2.0'. He emphasizes the three phases of relationships—curiosity, enlightenment, and commitment. Miller shares insights on effective communication and the importance of positioning brands as guides rather than heroes. He highlights CarMax's transparent branding and introduces the StoryBrand.ai tool for crafting impactful marketing content. Additionally, he dives into the significance of authentic leadership and nurturing family values in today’s complex world.

42:42

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Episode guests

Donald Miller

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Donald Miller emphasizes the significance of clear messaging in business, illustrating how simplicity can enhance customer engagement and drive growth.

The 'StoryBrand' framework positions brands as guides in the customer's narrative, fostering deeper connections by addressing their needs rather than focusing on product features.

Deep dives

Journey to Success

Success often comes from a combination of hard work and fortunate events, as Donald Miller's journey illustrates. He recalls his unexpected rise from working at a Radio Shack to becoming the president of a publishing company within four years. Through this experience, he discovered his talent for business and transitioned from authoring memoirs to providing consulting services that help others clarify their messages. His notable success with 'Building a Story Brand' resulted from recognizing common challenges businesses face in communicating effectively.

Intro

2min

From Dropout to Storyteller: The Art of Effective Messaging

23min

CarMax: A Model of Simplified and Emotional Branding

3min

Revolutionizing Marketing with Artificial Intelligence

3min

Authentic Leadership and Narrative Change

4min

Navigating Family Values for a Bright Tomorrow

7min

Curiosity, enlightenment, and commitment are three phases of relationships that help build the foundation for Donald Miller’s StoryBrand concept. The New York Times bestselling author joins On Leadership for a second time to discuss the updated and revised Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen. Donald shares insights on the importance of clear and concise communication, using the "StoryBrand" framework to position your brand as a guide rather than the hero, and the new StoryBrand.ai tool that can help generate powerful taglines and other marketing collateral.

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