Curiosity, enlightenment, and commitment are three phases of relationships that help build the foundation for Donald Miller’s StoryBrand concept. The New York Times bestselling author joins On Leadership for a second time to discuss the updated and revised Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen. Donald shares insights on the importance of clear and concise communication, using the "StoryBrand" framework to position your brand as a guide rather than the hero, and the new StoryBrand.ai tool that can help generate powerful taglines and other marketing collateral.