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23min chapter
Donald Miller: Building a StoryBrand 2.0
FranklinCovey On Leadership with Scott Miller
From Dropout to Storyteller: The Art of Effective Messaging
This chapter narrates the author's inspiring transition from college dropout to successful author and consultant, highlighting the significance of storytelling in business. It discusses effective marketing strategies that foster curiosity and clarity in messaging, showcasing examples of how small branding changes can lead to substantial growth. Emphasizing the role of leaders as guides, it illustrates how connecting with audiences on a personal level can enhance communication and marketing success.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode