CarMax: A Model of Simplified and Emotional Branding

Curiosity, enlightenment, and commitment are three phases of relationships that help build the foundation for Donald Miller’s StoryBrand concept. The New York Times bestselling author joins On Leadership for a second time to discuss the updated and revised Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen. Donald shares insights on the importance of clear and concise communication, using the "StoryBrand" framework to position your brand as a guide rather than the hero, and the new StoryBrand.ai tool that can help generate powerful taglines and other marketing collateral.