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Online Selling Partner Podcast
Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising
Dec 1, 2023
46:34
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Quick takeaways
- Analyzing branded search can help businesses optimize ad spend and measure advertising campaign effectiveness.
- Distinguishing between branded and non-branded search allows businesses to allocate their advertising budget more effectively and target different audiences.
Deep dives
Understanding Branded Search and Its Importance
Branded search refers to the search terms and queries related to a specific brand. It includes brand names, product names, and even specific phrases associated with the brand. This type of search is essential as it represents customers who are already aware of the brand and have a higher likelihood of converting. Understanding and analyzing branded search can help businesses identify the effectiveness of their advertising campaigns and the impact of media spend. By properly segmenting branded search and non-branded search, businesses can optimize their ad spend and ensure they are targeting the right audience. Discovering the percentage of branded search influenced by non-branded spend can also provide valuable insights into the overall performance and returns on investment.
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