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13min chapter
Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising
Online Selling Partner Podcast
Understanding Branded and Non-Branded Ads
This chapter discusses measuring user behavior in relation to branded and non-branded ads. It explores the customer journey, the types of branded searches, and the effectiveness of different ad strategies. The chapter also emphasizes the importance of analyzing data and protecting the brand while driving growth.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode