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Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising

Online Selling Partner Podcast

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Understanding Branded and Non-Branded Ads

This chapter discusses measuring user behavior in relation to branded and non-branded ads. It explores the customer journey, the types of branded searches, and the effectiveness of different ad strategies. The chapter also emphasizes the importance of analyzing data and protecting the brand while driving growth.

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