Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising
Online Selling Partner Podcast
The Importance of Profitable Branded ROAS on Amazon
This chapter discusses the significance of having a profitable branded return on ad spend (ROAS) on Amazon. It explains how meeting customer demand, enforcing minimum advertised price (MAP), and maintaining consistent pricing across channels are crucial for success, while also addressing the impact of resellers on ROAS numbers and total sales.
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