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Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising

Online Selling Partner Podcast

CHAPTER

Understanding Branded Search and Advertising

The hosts delve into the concept of branded search and advertising, discussing its definition and misconception. They provide examples from different industries and explore the challenges of categorizing search terms as branded or not. Additionally, they emphasize the importance of accurate data analysis and tracking branded traffic for effective advertising strategies.

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