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Episode #17 -Josh Justice and Keith Hamann, the Secrets of Branded Search & Advertising
Online Selling Partner Podcast
Understanding Branded Search and Advertising
The hosts delve into the concept of branded search and advertising, discussing its definition and misconception. They provide examples from different industries and explore the challenges of categorizing search terms as branded or not. Additionally, they emphasize the importance of accurate data analysis and tracking branded traffic for effective advertising strategies.
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