In our latest podcast episode, we delve into the often-misunderstood realm of branded search and advertising in online marketplaces. With insights from industry experts Josh and Keith, this discussion is a must-listen for anyone keen on mastering digital marketing strategies. We cover: The real impact of branded spend in advertising Differentiating branded and non-branded traffic effectively Smart tactics for optimizing ad spend for better ROI Ideal for CEOs seeking clarity on advertising terms and marketers refining their strategies, this episode offers valuable insights into the dynamics of digital advertising. Tune in to elevate your understanding of the digital marketing landscape. Josh and Keith on LinkedIn:  (9) Keith Hamann, MBA | LinkedIn (9) Josh Justice | LinkedIn Isaiah on LinkedIn: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/isaiah-fritz/⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Need an Amazon 3P Partner? Check us out⁠⁠⁠⁠⁠ Want to know your brands marketshare? We use ⁠⁠⁠⁠⁠Smart Scout⁠⁠⁠⁠⁠ try it out for 25% off using the code "OSP"